On Tuesday November 1st at City Hall, I had the privilege of attending the launch of the 29th Annual MADD Red Ribbon (Mothers Against Drunk Driving) campaign along with Mayor Jim Watson, Dr Isra Levy, Councillor Catherine McKenney, Councillor Michael Qaqish, Fire Chief Gerry Pingitore and many of our emergency service providers.
When you see a MADD Ribbon tied to a vehicle antenna, door handle or mirror, it is a symbol of a person’s commitment to drive safe and sober during the holiday season and throughout the year. Since 1988, MADD Canada has asked motorists to Tie One On For Safety during the months of November, December and early January. These are one of the most deadly times of the year for impaired driving crashes.
Project Red Ribbon has been one of MADD Canada’s most successful public awareness campaigns. This campaign reaches millions of people each year. It is vital that we as a city get this message out. Every day, approximately 4 Canadians are killed and 175 more Canadians are injured due to alcohol and drug related crashes.
To donate and learn more about the Red ribbon campaign you can visit the MADD website.